You’ve got 5 seconds to make a good impression, you have to make it count. That’s the website world for you. There are millions of websites globally and your URL was the one entered. That makes you unique and important, therefore you should make sure that you improve your website design in order to make it worthwhile. This is where many web owners get it wrong. They just go to web design services, create a website and expect a thousand visitors in a month or two. Not that it is impossible to achieve this but your website design contributes a lot on how many visitors you will get. If your website loading speed is below average and your interface is all over the place, don’t expect so much from it.
What makes it even worse is the ever-changing technology. This could render your website useless from new trends pouring out every second. Don’t be surprised when your website receives a single visitor in a whole week. All is not lost though. There are a couple of things you can do to improve your website design to appeal to your target audience in a short period. The question is how do you create a website design that appeal, convince, and convert? This article will give you pointers on the best methods to improve your website.
- Avoid Complexities
You may opt for a complete design, but some situations will not allow that. Full designs take a lot of time and are very costly. You will not only pump in money but also put your website on halt as you upgrade it to a new design. By the time you are finished and you want to go live another trend just pops in. What a bomber! There are simple ways you can do to improve your website design without losing more visitors.
- Design Should Be Responsive
Ever since our mobile devices started accessing the Internet, more and more people have joined in to access their information through them. If your website is not responsive to all mobile devices, you are denying the 80 percent of Internet users a chance to interact with you and your products. Your business can take a U-turn from the brink of collapse if you incorporate mobile responsiveness into your website. You should also know that since 2015, Google began penalizing websites that are not mobile-fast. You risk being at the bottom of their ranking if you fail to make your site responsive.
- Make it Easy for Visitors to Navigate
If you are offering business services and you don’t want your visitors to leave your website because of poor navigation, then you need to make it as simple as possible with enough information about your business. Many items in your menu is a turn off for your website visitors. Your menu should have not more than seven items in it. This makes it very easy for visitors to navigate through and explore what you are offering. Don’t forget to make them descriptive as possible when labeling them. This intuitive aspect makes your visitors stick around longer so that you can sell your ideas to them. Having a bloated homepage make your visitors confused and that is the last thing you want them to feel. Think of it as messed up room with clothes laying all over the place. It’s very irritating.
- Increase Page Speed to Decrease Bounce Rate
Your page loading speed is crucial if you want to increase conversion rates and reduce bounce rate. There is nothing as awful as a slow loading website. I just can’t stand it no matter what information it has. Time is of the essence and wasting it on a slow loading page is just not worth it. In the world full of websites and people are spoilt for choice, spending time on a slow site is mental and psychological torture. This is especially critical for eCommerce websites. Customers want to make quick purchases and a 2-second delay is enough to make them abandon their carts. So as you develop your website, optimal website speed should be a top priority. Fortunately, there are tools to help you gauge your web speed. If you feel it’s not performing as expected, check whether it’s the website’s speed or other factors like your web host provider.
- Guide Your Users with a Clear Call to Action
One of the elements that are always underrated by many webmasters is CTA. Call to action directs visitors on the appropriate action to take. When creating CTA use colors that are bright and striking as possible so that visitors can clearly see it. For example, using orange color. Studied have shown that this color boosts conversion rates by 32.5 percent while using a red button increases conversion rate by 21%. This is quite a huge progress for any website. Another way to make your CTA engaging use different actionable words such as start, learn more or discover.
- Take Advantage of Social Buttons
Unless you have been living under a rock in the last few years, it’s clear that social media has taken over the world and has reduced the globe to a global village. Communication has been simplified and people can interact with one another easily and at lightning speed. Adding to the fuel, Websites also have not been left behind and they using social buttons to get discovered by followers. This is the most powerful marketing method hands down. When placing social media buttons on your page, ensure that they can be seen by the visitor. Social media also helps visitors to share their products and also give their opinion about your website. The two major buttons that should never miss on your page are Facebook and Twitter.
Your website connects your business to the rest of the world and helps you get discovered. If you don’t make it user-friendly in terms of intuitiveness and delivery, chances are that loyal and prospective clients will not be impressed. The two major areas of your website that you should focus on are speed and user experience. Make your visitors comfortable and they will always come back for more.
Author Bio: Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award Winning Freelancer & Web Entrepreneur helping new entrepreneurs launches their first successful online business.